What is Sales Promotions?

WHAT IS SALES PROMOTION?

“Sales Promotion” in the context of the Regulations means a promotion marketing technique, which generally involves providing a range of direct or indirect additional benefits usually on a temporary basis, designed to make goods, products or services more attractive to purchasers.

WHAT EMPOWERS THE CPC TO REGISTER AND MONITOR SALES PROMOTIONS?

  1. The Consumer Protection Council (1992 No. 66) Consumer Protection (Sales Promotion) Regulations 2005.

SPECIFIC DETAILS OF REGULATIONS UNDER (a)

Regulation (1) provides that all sales promotions shall be conducted under the supervision of the Council. The Council is mandated to verify the genuineness of all sales promotions and ensure that they are –

  1. legal, decent, honest and faithful;
  2. conducted equitably, promptly and efficiently to the extent that consumers are dealt with fairly and honourably;

iii. not designed to abuse consumers’ trust or exploit their lack of knowledge or experience or mislead by inaccuracy, ambiguity, exaggeration, omission or otherwise.

Regulation (8) specifies the steps to be taken by the Council in carrying out the supervision of sales promotion. Thus the Council may –

  1. participate in the meeting of the planning implementation committee of the promoters;
  2. check, inspect or test products, that is, the subject of the promotion;

iii. assist in the verification of claims or prizes won by consumers or participants;

  1. ensure that such claims or prizes won are delivered or presented promptly to the winners;
  2. investigate complaints arising from such sales promotions and generally ensure that the interests of consumers are protected.

CONSEQUENCES OF CONTRAVENING PROVISIONS OF THE REGULATIONS

It is an offence to contravene the provisions of the Regulations. By Regulation 11, any person who contravenes the provisions of the Regulations shall be precluded by the Council from carrying on or conducting the sales promotion either absolutely or for such period of time as the Council may prescribe depending on the aggregate or total benefits and prizes offered.

WORTH OF PROMOTION APPLICABLE FOR REGISTRATION WITH THE CPC  

The Regulations apply where the aggregate or total benefits or prizes offered are worth more than N250,000.00 (two hundred and fifty thousand naira).

RESPONSIBILITIES OF PROMOTERS

Promoters are required to enter an undertaking to conduct the sales promotion honestly, decently, equitably, promptly, efficiently and in a manner as not to mislead consumers by inaccuracies, ambiguities, exaggerations, omissions or otherwise and not to lower the quality of the product during the period of the said promotion.

You are expected to fill the attached form below and attach with relevant documents stated in the form where applicable

NOTE: PLEASE GO THROUGH EVERY SECTION BELOW TO UNDERSTAND THE ASSESSMENT PROCESS, SUPPORTING DOCUMENTS, FEES AND TIMELINES.

Download and complete the sales-promotion-form and prize-confirmation-form. Email completed forms to This email address is being protected from spambots. You need JavaScript enabled to view it.